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The use of smart phones and tablets is increasing at a rapid rate worldwide. As the mobile world continues to release updated versions of their technologies for the Blackberry, iPhone or Android phones and tablets like the iPad and Blackberry Playbook, more and more people are using mobile devices to access the Internet.   We live in a fast-paced world. Information travels at the speed of light. More and more people are using mobile devices to get this information at any time from any location.   From... (more...)

Every year I attend the annual WSI Excellence & Innovation conference.  This helps me keep up with the latest and greatest in Digital Marketing so my Cleveland area clients stay at the forefront of Digital Marketing.     This year’s conference was in Vegas.  There were some great speakers discussing the latest and greatest in digital marketing.  The two hottest trends right now are using video on your website to increase visitor conversion, and mobile websites that make it much easier... (more...)

Generating leads for your Cleveland business using content marketing Content marketing has long been hailed as one of the most potent tools for lead generation. Content marketing is also known by a plethora of other names such as custom publishing, customer media, corporate publishing and many more.   Content marketing is a distinctive strategy that almost always yields fantastic results regardless of the product or service that you are selling or the size of your business. If you have an online... (more...)

One of the many beautiful things about social media marketing is geographic targeting. When the social networks came on the scene way back with MySpace, nobody thought it would be anything except a place to meet people. Well, here we are some 15 years later and several new social networking sites later. The difference? The advent of social media marketing and a new frontier for business.    What is social media marketing?    Simply stated, social media marketing is the use of web sites like MySpace,... (more...)

Social media marketing is becoming one of the most popular mediums for advertising a website.  Many people are finding social media optimization can provide great results that get noticed.  When done right social media optimization can really help your business, but there are some rules you need to follow.  The purpose of this article is give provide some tips on using social media to market your website whether your business is in Beachwood, Cleveland, Northeast Ohio or elsewhere.   Social Media... (more...)

Below are some ideas that will help your business create and maintain a successful Facebook Profile.   1.  Keep your business profile separate from your personal profile.  Your business profile does not need pictures of you canon-balling it with a beer in one hand and a bong in the other.    This is not saying you shouldn’t have some fun with your business profile, just keep the content about business, not your personal life unless YOU are your brand. 2.  Look professional:  If necessary,... (more...)

Pay per click advertising in Cleveland can be a very cost effect form of advertising for your business both locally and nationally.  Locating a local Cleveland company to create a good PPC advertising campaign will drastically simplify your marketing efforts.   But, if you have a great deal of time on your hands or an employee you trust to dedicate their time to learning to run a good PPC campaign, then you might try to setting up campaign yourself.  Here are 12 very important strategies you... (more...)

OK, maybe I lost a password once.   In the past I kept important passwords in a secure file on my computer, and made sure I backed up that file everyday.  I made my passwords pretty secure – usually around 10 characters, but didn’t go crazy with 20 character passwords.   That was before an associate told me about RoboForm.  Now I have all my passwords in one safe secure place and create 20 or 30 digit super secure passwords with ease.   RoboForm is a secure password program that remembers... (more...)

All the time I have Cleveland business owners asking me what’s this Twitter thing all about and does it make any sense for me to Twit?  Should I get involved with this Twitter?   After I try to tactfully explain the term is to Tweet, my answer usually starts out with, “You should definitely do something.  How much you do depends on what you’d like to do with it.”    At this point, I get, “What do you mean?  I heard Twitter was just a bunch of young people telling each other they’re... (more...)

For those looking to start a new business in Cleveland and elsewhere in Northeast Ohio, this article explains how online competitive analysis reports can help your business take off in the right direction.  For existing businesses, this article explains how an Online Competitive Analysis can help you take your business to next level.   Knowing what your competition is doing online can make or break a new or existing business.   Online Competitive Analysis Reports   For many businesses, your... (more...)