Internet Marketing Services Ohio

Cleveland Web Analytics
 
Website Analytics is NOT about, “How many visitors are coming to my website?”  Knowing the number of people visiting your website is interesting, but how does this really help you in your decision making process?
 
Website Analytics should help you add revenue and reduce costs.   As the old saying goes, “You can’t improve what you don’t measure.”   What if you could double the leads you’re getting for the same advertising spend?  Web Analytics can help you do that.
 
When set up properly, Web Analytics will help your business achieve its objectives by measuring how successful you are at achieving the business goals you set for your website.   Examples of business goals might be a certain number of phone calls, sales leads, or actual sales generated from your website.  
 
Your goal should be to always try to improve your website visitor’s experience.  Website Analytics should monitor your visitor behavior.  Based on this information, you can make changes and test new ideas that will ultimately improve your visitor’s experience.   Your web analytics should answer:

• Where are my visitors coming from and how are they getting there?
• What campaigns are generating leads/sales?
• Is your radio, TV or newspaper ad really working?
• Is anyone actually opening your email campaigns?
• How is each of your customer segments interacting with your website?
• What are visitors to your site searching for?
• What pages on your site do visitors find engaging?
• What keywords are driving traffic to my website?
• What keywords are causing conversion?
• Where are visitors abandoning the shopping cart (for e-commerce sites)?
• Which marketing campaigns are most effective?
• What’s your ROI for your pay-per-click (PPC) campaigns, banner adds and/or email marketing newsletters

 At WSI we are dedicated to interpreting your Cleveland Web Analytics stats, reviewing them with you, and making the right suggestions for improvement.  
 
Ever have your Analytics set-up Audited? 

We can also provide an Analytics Audit.  Make sure you’re getting the right data to measure your business goals so you can make the changes needed to increase your ROI.  Call us today to schedule an Analytics Audit for your business.

Contact Us Contact us today for more information regarding our services.